The Power of Reading People: The Art of Mastering Effective Communication

The Power of Reading People is a revolutionary approach to understanding what drives the behavior of the people around you—their underlying desires and objectives. When you know how to read people, you can begin to communicate more effectively, which is essential to achieving success in any business or personal relationship.

Learn to identify the genuine interests or hesitations in others through a blend of observation and empathy, whether it be a sales presentation or a casual conversation, and adjust your communication to resonate more deeply. Leaders, entrepreneurs, and anyone who desires to grow or energize their social connections will discover invaluable strategies for recognizing the behavior patterns of those around them.

Entrepreneur and award-winning orator

Frank M. Scheelen has spearheaded the growth of six firms internationally, including INSIGHTS MDI International® and SCHEELEN® AG, drawing on over two decades of expertise. He also lends his seasoned insights to the Executive Excellence magazine as editor of its German language edition, impacting thought leadership across both European and U.S. markets.

As TTI Success Insights’ Vice President of International Distribution,

M. Vanessa Boettcher excels in broadening global reach, from Mexico City to many worldwide markets. Leveraging her background in multiple languages and communication as well as her international experience, she’s adept at culturally nuanced customer solutions, driven by a deep commitment to justice and equal opportunity.